On episode 004 of the Wedding Safari Podcast, Lauren Atwaters is the “Icing on the Cake”. You've seen her work and didn't even know it was her craftsmanship. In this episode, between jazz hands and full-on transparency, Lauren’s candid conversation covers topics from the value of a branding and how to uniquely position yourself in the specialty design wedding marketplace, to pet peeves and identifying your “ideal client”.
2:30 About Lauren Atwaters /Introduction
3:24 Getting Started
6:30 Value in a Blog
7:43 How to uniquely position yourself in the design marketplace.
12:12 Pet Peeves
13:45 Know your Avatar ( Imaginary Person)
16:09 Attracting Clients
16:45 Transitioning from and Attracting High-End Brides and Clients
19:53 Defining your Target Audience
24:43 Marketing/ Branding Strategy
28:30 Branding v. Marketing vs. Advertising
31:00 Put it Down on Paper
35:00 Handling difficult Clients
39:17 Importance of Collaboration
43:39 Fondest Memories and Greatest Rewards
47:05 Work-Life Balance
1:09 Pieces of Advice
With a passion for creativity from adolescents, when it was time for Lauren to get married, she took on several creative DIY projects, blogging tutorials along the way detailing the intricate details from table and floor runners, signage and more to make her wedding decor truly unique. Little did she know that simultaneously her Blog and tutorials were influencing others. As her following continued to grow, she began receiving requests to create and design items for other brides. She soon decided to open her first online shop (Etsy). Although this started as a hobby in the beginning years, she reached a point when she realized her potential and Ten23 Designs was born.
In this episode, between jazz hands and full-on transparency, Lauren’s candid conversation covers topics from the value of a blog, branding and how to uniquely position yourself in the design marketplace, to pet peeves and identifying your “imaginary person”.
Tune in to discover why transparency and vulnerability is not a bad thing in business. We are not talking feelings here, we're talking branding. Lauren helps both seasoned and novice entrepreneurs understand that the many touch points of brand building are influenced by the emotional and personal connection your target audience feels.
Allowing her creativity to lead, Lauren has set a standard in custom event décor. Although, her reputation precedes her and having worked with fortune 500 companies, Lauren chooses not to target only luxury clientele, but to meet her d.i.y client's right where they stand. Identifying your target market is a science, and knowing where they “hang out” can and will majorly affect your marketing strategy. She talks branding vs. marketing vs. advertising, the key to collaboration, and how putting goals (both mini and smart) down on paper is crucial.
Milton Lawrence Jr-
Sound Engineer: Willis Aybar- WillisAybar@gmail.com
Music By- John Deley