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WS 002: How To Enter The Destination Wedding Market with Ophellia McKnight

April 24, 2017

 

On episode 002 of the Wedding Safari Podcast, Jamaican wedding planner and president of the Jamaica Wedding Professionals Association Ophelia Mcknight discuss ways wedding professionals can dive into one of the fastest growing segments of the wedding industry.

 

 

Discussion Time Summary 

2:46 What are you seeing presently in the destination space?

4:00 How to penetrate the destination wedding market?

4:44 Just getting started, how do you attract customers to build business?

5:01 Trial and Error

6:36 What to do when you want to get into the destination wedding space?

8:30 How to Branding within the Destination Wedding Market Place

12:00 Managing client expectation

14:14 How to position yourself to attract destination brides?

17:15 Importance of Collaboration

23:25 The Good, The Bad and the Ugly

24:02 What is one of the most rewarding aspects of being in the industry

 

Show note: Speaking engagement (tentative) June 25, 2017 in Dallas, TX

 

30:00 Leveraging Mistakes

30:56 Working with Vendors who can’t support your brand.

35:07 Niche Market: Should or Shouldn’t you?

40:23 Work-Life Balance

53:40 Wat would you do differently?

 

 

Jamaican born and bred with almost two decades of Toronto living, Ophellia McKnight has 20 years of wedding industry knowledge and experience.  She is Jamaica wedding planning royalty, being the first formally registered wedding planner on island.  Her first company, then called The Bridal Affaire, has grown into an international destination wedding planning and design firm and rebranded to Bridal Affair Destinations ten years ago to support and refine her development in the industry.  This firm services clients from all over the world who want to get married in Jamaica and produces world class weddings.

 

 

 

Ophellia is an seasoned expert with a breadth of knowledge in the destination wedding space. That’s why I’ve invited her on the show today: to talk through getting started, trial and error of business and entrepreneurship, the good the bad and the risks and rewards.

 

In this episode, you’ll hear Ophellia’s no fluff advice and insight on how novice entrepreneurs can get into the destination wedding space by first identifying and learning the culture and environment they wish to penetrate.

 

Why it’s paramount to understand the importance of collaboration and volunteerism. And how it can help to catapult your business to the next level.

 

 

 

Identifying your niche’ market, creating a portfolio or getting published for your work in a environment you’ve never ventured into. In addition, this very insightful conversation sheds light on managing client expectations and leveraging unavoidable business mistakes.

 

You’ll also learn her take on work-life balance and what she finds most rewarding being in business for herself.  They say hindsight is 20-20. So with over 20 years of experience in the industry, be sure to stay tuned to the end to learn what Ophellia would do totally different if she were to start all over again.

 

So get ready and get set  - for a glimpse into the life of a wedding professional with a keen eye on the international market. Someone who understands the value of creating a brand that curates experiences that will attract your ideal client and that translate into a successful sustainable business . Listen in!

 

Safarians we would love to shout you out on the next episode. All you have to do is leave us a review inside the iTunes platform and we will be sure to shout you out on the next episode. Be sure to leave your full name, your city & state and your profession. 

 

Lastly If you have a How To questions about business, The Wedding Industry, branding, marketing or systems .

 

 Simply leave your question in the comments below and we will be sure to answer your question in the next episode.  

 

Thanks again for listening 

 

Wedding Safari-

Website- https://www.weddingsafaripodcast.com/

Facebook- https://www.facebook.com/groups/WeddingSafari/

 

Host: Milton Lawrence Jr

Facebook- https://www.facebook.com/miltonlawrencejr/
Website- http://www.miltonlawrencephotography.com/
Instagram- https://www.instagram.com/miltonlawrencejr/

Snapchat- https://snapchat.com/add/miltonlawrence

 

Guest: Ophellia McKnight
Facebook- https://www.facebook.com/ophellia.mcknight
Facebook Page- https://www.facebook.com/TheDestinationCollective/
Website- http://www.thedestinationcollective.com/
Instagram- https://www.instagram.com/destinationcollective/

 

Mentions

Munaluchi Bride Magazine- http://munaluchibridal.com/

The Coterie- https://vendors.munaluchibridal.com

 

 

Credits 

Audio Editing- done by WillisAybar@gmail.com

Music By- John Deley

Merrick Cousley of Merrick Cousley Photography

Dwayne Watkins of TeamDWP Studios

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